Cargill and Rumba Meats Celebrate Hispanic Heritage, Culture and Future Leaders during Hispanic Heritage Month


Rumba Meats shares stories of Hispanic contributions and impact during celebration month, and invests $ 50,000 in scholarship and leadership programs for Hispanic youth

WICHITA, Kan., September 1, 2021 / PRNewswire / – In honor of Hispanic Heritage Month, Cargill and Rumba Meats, its food brand focused on celebrating tradition and family, recognizes Hispanic cultural contributions to the United States. Throughout the month (September to October), Rumba Meats will donate proceeds from purchases to empower future Hispanic leaders through his scholarship program in partnership with the United States Hispanic Leadership Institute (USHLI).

Celebrate Hispanic Contributions

For Hispanics, Hispanic Heritage Month is an opportunity to strengthen personal connections with culture, especially for parents, who highly value the occasion as an opportunity to share cultural experiences with their children through food, according to research conducted on the opinions of Hispanics about Hispanic Heritage Month. . (Cargill exclusive research, november 2020)

“Rumba Meats chooses Hispanic Heritage Month as an opportunity to recognize the many cultural contributions of the Hispanic community to society and to embrace the richness of the cultures it honors,” said Hilaire Gerard, Cargill’s director of retail brand marketing for its protein business in North America. “Celebrating Hispanic culture isn’t just limited to one month, and we’re committed to recognizing our team members and our Hispanic communities throughout the year. “

To encourage the celebration, Rumba Meats raises awareness of Hispanic contributions to America through stories shared by team members, partners and former Rumba and USHLI scholarship recipients, including:

  • Luz Magaña, scholarship coordinator, USHLI: “Spanish is by far the most widely spoken non-English language in the United States today. Hispanic culture and language impacted our county even before we became a nation. The names of many cities and states such as Colorado, San Francisco, San Diego, Santa Fe, and many more are Spanish words. Our Hispanic culture and language are so interwoven in American life that they have become mainstream or familiar. Our rich culture and language are important contributions to United States. “

  • Teresa barajas (@teresa_), lifestyle influencer: “Food is an integral part of Mexican culture. My grandfather had a birria stand in Jalisco, where only one dish was served, the birria. People visited him from everywhere Jalisco enjoy his cuisine. Today, Birria has exerted its influence in America, gaining popularity across the country. My grandfather’s stories and culinary traditions have profoundly influenced my life and the recipes I create for my family and friends. “

  • Raúl Sánchez Sandfort , Cargill Hispanic Latino Board Member and Supply Chain Associate: “At a time when it is essential to embrace cultural differences, Latinos celebrate what makes our culture so strong. It is not just a nationality, race, language or heritage, but a shared identity of our countries, our experiences and our spirit, and we celebrate that throughout the year. “

For many who celebrate, dining with family and friends is the most popular activity during Hispanic Heritage Month (Cargill Proprietary Research, november 2020), and Rumba Meats partners with influencers to share recipes and stories behind the dishes and tastes that Hispanic culture has contributed to the United States, on the brand’s website and on social media.

Leadership starts here

For the third year in a row, Rumba Meats is partnering with USHLI, offering 25 scholarships $ 1,000 for post-secondary education to high school seniors across the country. Since 2019, Rumba Meats has invested $ 150,000 in scholarships and funding for the USHLI Student Leadership Series program, which serves more than 85,000 high school students in more than 25 states each year.

“Hispanic undergraduate enrollment is increasing, but financial investment is a major hurdle for most,” said Dr. Juan Andrade, Jr., founder of the Hispanic Leadership Institute of the United States. “Access to higher education helps develop future Hispanic leaders, and Rumba Meats’ continued investment helps provide students with access to education and build a prosperous future.”

In 2020, the scholarship program awarded 25 scholarships to students in 14 states. Grant recipient Juliana Garcia shared, “I thought I should postpone my college ambitions due to monetary setbacks, but thanks to foundations such as the United States Hispanic Leadership Institute and Rumba Meats and their scholarship program, this will allow me to continue my studies in mathematics. and in teaching. “

“I am constantly inspired by the stories and accomplishments of fellows through our partnership with the United States Hispanic Leadership Institute,” added Gerard. “We are proud to support the Hispanic community and look forward to empowering a new group of student leaders through this year’s program.”

High School Students In USA Invited To Apply For Rumba Meats Scholarship between September 1 and November 30. To learn more about the scholarship program, including eligibility criteria and how to complete the application, students can visit:

To learn more about how Rumba Meats celebrates Hispanic Heritage Month and for recipe inspiration, visit and on Facebook @RumbaMeats and Instagram @rumbameats.

About rumba meats
Rumba Meats, part of the Cargill family of brands, helps the Latino community celebrate their culture and preserve their heritage through food. With over 30 different specialty cuts of beef available, Rumba Meats offers high quality traditional variety meats, thinly sliced ​​beef and marinated meats that are an integral part of Latin traditions and culture. Customers can find Rumba Meats at a variety of outlets and for delivery nationwide. For more information and where to buy Rumba Meats, visit or on Facebook @RumbaMeats and on Instagram @rumbameats.

About Cargill
Cargill’s 155,000 employees in 70 countries work tirelessly to achieve our goal of feeding the world in a safe, responsible and sustainable way. Every day, we connect farmers to markets, customers to ingredients, and people and animals to the food they need to thrive. We combine 155 years of experience with new technology and knowledge to serve as a trusted partner for food, agriculture, finance and industrial customers in more than 125 countries. Side by side, we are building a stronger and more sustainable future for agriculture.

About the United States Hispanic Leadership Institute
Situated at Chicago, USHLI is a national, non-profit, non-partisan, tax-exempt organization. Since 1982, USHLI has registered 2.3 million new voters; published 425 reports on Latin demography in the Almanac of Latino Politics; sponsored 39 annual national conferences, attended by leaders from 42 states; trained over 1.1 million current and future leaders; and awarded by $ 1.3 million in grants and internships.



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