Gucci pays tribute to the heritage of handbags with a new romantic collection, Lovelight

Reimagined 1940s bags, heart designs and detailed floral embroidery make this collection one to love

Reimagined 1940s bags, heart designs and detailed floral embroidery make this collection one to love

Through the blurry film of a retro camera, the models in the Gucci Lovelight video campaign sit in a brightly colored living room, laughing around a chessboard. Upbeat music from a record player makes their conversation inaudible, but there’s no doubt the viewer is watching: a candid moment between loved ones, enjoying the bliss of each other’s company.

Gucci captures this euphoric affection with Lovelight, a collection celebrating past and present, love and warmth. From giftable accessories like pastel silk scarves and headbands, to oversized eyeglasses and embroidered sweaters, the heart motif is a recurring theme for embodying all things romantic and fun.

Drawing inspiration from geometric themes from past collections, Gucci Lovelight features diamond-shaped leather patches sewn onto a recognizable handbag, the Gucci Bamboo 1947 from the iconic Gucci Beloved era. Glittering studs and heart-shaped details join the collage of light leather graphics, as well as the sentimental “Loved” written on the Mini Gucci Diana. In a brilliant reconstruction of the iconic Gucci archives, the classic bamboo handle makes a timely appearance among romantic bags.

But Lovelight isn’t just handbag heaven, the whimsical collection offers a range of ready-to-wear for men and women, from flashy button-downs to elegantly embroidered sweaters. And what’s a romantic collection without a bit of glitter? Eye-catching sparkles certainly have their moment, as seen on colorful Screener and Run sneakers or in the sparkle of pink jewels set with crystals.

The entire Gucci Lovelight collection is presented in thoughtful packaging, with the same charm as the pieces it contains. Lovelight items can be found now, in select Gucci boutiques worldwide and on

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