NHL introduces new logo for Stanley Cup Playoffs and Finals in 2022 – SportsLogos.Net News
The National Hockey League this morning unveiled a new logo for its crown jewel event, the Stanley Cup Playoffs and Stanley Cup Finals.
This is the first new logo for the annual template-based design since 2013.
The new logo, designed by Fanbrandz in coordination with the NHL’s Creative Services Department, is rich in symbolism paying homage to the Stanley Cup’s more than 100-year-old origins as well as to the league itself.
The Stanley Cup, presented in stunning detail, complete with engravings, rests within a black and silver shield shaped to resemble the banners raised by defending champions. Beneath the silver shield is “STANLEY CUP” in a typeface based on the engravings that adorn the trophy bowl, added over 125 years ago. Finally, the bottom text (which will say “PLAYOFFS” or “FINAL” depending on where we are in the tournament) is in a typeface inspired by the signage outside Montreal’s Windsor Hotel; it was in this building in 1917 that the National Hockey League was established.
“Every player dreams of having their name engraved in immortality, and it’s the mission of every NHL team to hoist a championship banner,” said Brian Jennings, chief brand officer and senior executive vice president. of the NHL. told ESPN.com. “We wanted to visually capture and evoke the majesty of Lord Stanley in a way that both respects history and represents the future of this great game.”
LINK: History of NHL Stanley Cup Playoff logos
There are no details on how the patch will perform with this level of detail on the Cup itself, but they do amazing things with this new ChromaFlex patch technology. I imagine they will be able to reproduce it perfectly on the shirts… unless the Cup final patches disappear because of the advertisements? Because, of course, it would happen.
As was the case with the previous Stanley Cup Playoffs logo style, each team will receive their version with their logo and colors. However, this is the first time the league has gone ahead and publicly displayed all of these options (as always, the NHL included the Sabers here just for fun):
Overall, this is the seventh significant design change to the NHL Stanley Cup Playoff/Final logo style since they began wearing crests in the late 1980s. look back and remember, okay? :
What is the best Stanley Cup playoff logo style? Call it a retro bias, but I still love that 1989-94 style, although the 2013-21 design is damn good. What do you think? Share your opinion in the comments.