In a complete social media blitz that included a buzzy video and plenty of close-up photos, the Portland Timbers debuted a new secondary uniform on Tuesday that serves as a nod to the town of Roses.
The ‘Heritage Rose’ kits are, as described by the team, ‘Vapour Pink’ with ‘Victory Crimson’ rose patterns on the design, with other details that focus on one of the franchise’s iconic phrases .
Inside the collar reads “Rose City ‘Til I Die”, which is usually abbreviated by fans to the acronym RCTID. The same message appears translated into Latin on a patch near the bottom of the kit, which features a skull sitting on a stack of books with a rose in its mouth and a king of clubs playing cards in the corner – a wink to the Timbers Army.
“Together with our partners at Adidas, we are excited to push the boundaries of our traditional design aesthetic and expand the club’s brand iconography and color family,” said Mike Golub, President of Business. for the Timbers, in a statement from the club. “We believe this is one of our most unique and distinct kits in club history and we are delighted to share it with our supporters.”
The Timbers noted that the Heritage Rose kit is the club’s first outside of its traditional color scheme. The team will debut their new kits in the regular season opener against the New England Revolution on February 26 at Providence Park.
“When we began developing the Heritage Rose with the Timbers, our combined goal was to pay homage to the City of Roses by developing a bold and unique pattern, introducing a vibrant new color palette and remaining authentic for fans. of the city and the Timbers,” Skate Noftsinger, director of sports marketing for Adidas Soccer, said in the statement. “Our design process has led us to a shirt that fans and players will proudly wear for Rose City.”
Timbers defenseman Dario Župaric modeled the uniforms in a video posted to the Timbers’ social media accounts which included rose-themed graffiti on the wall behind him, unique lighting and a heavy beat underneath.
Rose Heritage uniforms are available for purchase at bit.ly/3GTBVDv. Select sizes will also be available for purchase at the Providence Park team store beginning at 11 a.m. Tuesday.
–Ryan Clarke, [email protected]
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