Regions Bank Director to Discuss Future of Branch Banking During Bank’s Customer Experience Keynote

Banks have had to make major adjustments both in response to the growth of neobanks and to COVID-19. In fact, with the immense growth of digital banking, some banks have begun to question whether branches are still viable in the 2020s.

Other banks, however, are looking at their branch in a new light and are beginning to look at different design trends to make branches work for new consumer bases.

Stephen K Griffin, SVP retail branch distribution strategy and sales at Regions Bank, will deliver a keynote at the Bank Customer Experience Summit, to be held in Chicago August 31-September 1, which will examine how banks are changing branch strategy and what’s on the horizon for branches.

ATM Marketplace caught up with Griffin via email interview to get some insight into his talk.

Q What are the challenges facing branches today?

A. How does the branch fit into the ever-changing world of digital transformation? Is the branch still a viable conduit? Do consolidations have an impact on how customers perceive the bank? What is the right distribution strategy and the right operating mix given the environment in which we find ourselves?

Q What are some of the ways branches are addressing these challenges?

A. Banks are changing the design and functionality of branch interiors, creating more efficient marketplaces through consolidation and realignment, reviewing job families and complementing their digital channels.

Q What do you hope attendees will learn about the future of branches from your keynote?

A. What does the forward-looking vision of branch space and functionality look like, and understand if perception is changing reality through improved digital channels or are we really there?

Click here to register for the Bank Customer Experience Summit. Use code AMCEDIT20 at checkout for 20% off.