Saudi Aseer wins the title of “World Gastronomy Region 2024”

Riyadh: The International Institute of Gastronomy, Culture, Arts and Tourism (IGCAT) today announced the victory of the Aseer region with the title of “World Gastronomy Region 2024” as first non-European region to receive the distinction given to regions that joined the platform and met the standards developed by the institute through culinary to develop sustainable regional development, where Aseer is now waiting to be crowned with the title by IGCAT President Diane Dodd at an official ceremony to be held in the Italian city of Turin on September 24.

This title follows enormous efforts by the Saudi Culinary Arts Commission with the participation of several partners, including the Aseer Development Authority, Soudah Development Company, Bunyan for Training, Restaurants and Cafes Association (Qoot), Heritage Commission, Saudi Tourism Authority, King Khalid University, Saudi Tourism Society, Saudi Heritage Preservation Society, Abha Chamber of Commerce and Industry, Environment Development Corporation (Faseel), Ministry of Education, Ministry of Environment, Water and Agriculture, Beekeepers Cooperative Association and Social Development Committee in Abha.

The victory follows a visit by the IGCAT Jury to the region between February 27 and March 1, 2022 and meeting local stakeholders to assess Aseer’s preparations to hold the title, where the visit reflected the region’s efforts to support local cultural and dietary diversity and its efforts to ensure regional biological diversity and environmental preservation, in addition to maintaining traditional heritage and know-how, and enabling the younger generation to innovate new products and services to attract sustainable tourism.

The jury praised the welcoming spirit of the local community of Aseer and their genuine willingness to display and share their local cuisine and culture, where the jury noted that the pride of the chefs, farmers, producers, young entrepreneurs, guides and their love for their heritage and traditions have made Aseer an ideal global region for gastronomy in 2024.

This victory will bring several benefits to the region and the local community, including highlighting the region’s distinguished cultural and food origins internationally through the presentation of traditional cooking methods, raising awareness of food issues in a more wide for a healthy and sustainable life through educational programs, valuing projects aimed at engaging the local community, helping to protect the environment and biodiversity, limiting single-use plastic materials, stimulating regional actors for development, where this gain will also help build a regional identity for the region, increase the value of the local community and food culture, in addition to supporting the economy by encouraging public and private sector funding, and improving the quality of products and hospitality in the region to enhance sustainable tourism.

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